For the impatient ones, this video ought to suffice:
Fb? Nope. I’m extra of a ‘Meta’ individual. Rebranding is among the oldest tips within the ebook to sign a strategic shift in focus. For instance, Dunkin Donuts modified to Dunkin’ to showcase that they’re equally good in different segments. However this one is NOT about meals. It’s a few web3 protocol. Sure. Our beloved EPNS or Ethereum Push Notification Service has advanced to Push Protocol.
What does this variation signify although? Extra importantly, what’s the way forward for this protocol given this variation? And eventually, I’d contact upon a debated idea I’ve been chasing for some time: Fats App Thesis and the way this transfer by Push Protocol, simply proves my level. However first, allow us to convey you onboard on what’s (was) EPNS in spite of everything.
What’s the one factor that drives you towards your cellphone? One thing so inevitable that its absence would possibly render loads of apps plain ineffective? I’m positive you’ll have been taking it with no consideration to date. Sure. It’s the notifications. The plain previous <Ding> in your cellphone that craves your consideration.
Attempt to think about your life with out notifications. You publish a photograph on Instagram in a bid to get social validation (learn likes). What for those who’d solely learn about it if you open the app? I’m positive loads of you’ll have been caught on the app endlessly. A extra severe use case? What for those who take a commerce and your goal value is hit? If there have been no notifications, you’d most likely by no means know!
From reminding you to drink water to driving your engagement, notifications have modified the world that we reside in.
However as there’s a yin to a yang, these notifications are centralized. This implies Apple or Android takes a name on what sort of notifications might be delivered to you. To prime all of it, they’re purely a cell play. Have you ever ever acquired notifications from a ‘desktop-only’ app?
And the present state of web3 is hovering on laptops alone. There are little to no decentralized platforms that reside in your cellphone.
To unravel this professional drawback, we now have EPNS. EPNS is a decentralized communication protocol for Web3! Utilizing which any dApps, good contracts, backends or protocols can ship comm (beginning with on-chain / off-chain / gasless notifs) tied to consumer pockets in an open, gasless, multichain and platform-agnostic trend. The open comm layer permits any crypto pockets/frontend to faucet into the community and get the comm throughout.
Too jargony? Consider EPNS as a one-stop utility that ties the web2 cell interface with the web3 decentralized world. Any dapp can now combine with EPNS and ship notifications to you in your cellphone by way of EPNS app so that you just keep knowledgeable.
What’s worse than getting rekt? Not understanding that you just acquired rekt!
What’s Push Protocol then?
Now that rationalization is out of the way in which, allow us to transfer to the brand new Avatar of EPNS aka Push Protocol. Why do manufacturers change their identify anyway? Effectively, it’s usually once they outgrow their earlier proposition. And that is greatest outlined by Push Protocol. The Push protocol stands out from the previous EPNS in two methods:
A. Transferring past Ethereum to different L1s and L2s
B. Transferring past push notifications to different types of communication.
Communication has at all times been the spine of human evolution. We as a society have yearned for novel methods to attach with one another. Push protocol believes that this evolution will proceed till the existence of mankind and they’re making ready themselves to be prepared for this.
Push protocol allows versatile and decentralized middleware that serves as a public good to resolve the communication drawback of web3 protocols.
Key Options of Push Protocol:
Yeah. We simply mentioned how EPNS has determined to go cross-chain. However what does it imply for the protocol and normal viewers? What options are you able to anticipate?
Get it? Why isn’t it ETHEREUM push notification system anymore?It’s because now you can anticipate Push Ecosystem to be leveraged by all Blockchains alike. Inquisitive about getting value feeds from Mango Markets on Solana? Or needed to know if there are any bids in your Rarible NFT on BSC? What about getting one of the best alternatives to yield from Yield Yak on Avalanche? You get the drift.
We’re undoubtedly heading in direction of a multi-chain universe and it’s prudent for a protocol to cater to viewers throughout the bandwagon.
B. Completely different Modes of Communication:
Ever transferred funds to the fallacious deal with? Whereas there is no such thing as a assure of retrieving them, a good alternative to a minimum of discuss to the receiver is likely to be a recreation changer. Presently, web3 has no user-friendly approach of doing this.
So, with this shift, Push protocol ought to be capable to add much more instruments to allow communication in web3. This isn’t restricted to push notifications alone.
In reality, this model will encapsulate a complete stack of communication which can allow decentralized manufacturers to work together with their customers in ways in which by no means existed earlier than. Assume chat, streaming and instantaneous messaging and many others.
The Common Language for Web3:
Okay. I admit. The whole Blockchain and Crypto realm have made me much more philosophical. In an try and rub that in your face, allow us to perceive the importance of push protocol by means of a cartoon.
Bear in mind Phineas and Ferb? No? So its a narrative of two brothers (youngster prodigies) who make groundbreaking innovations. Whereas the plot closely revolves round the truth that they’re at all times in a position to get away whereas constructing in stealth and their dad and mom by no means know, that’s not related right here.
So in one of many episodes, whereas making an attempt to assist their good friend, they give you a common speaking machine. Carry any pet you’ve gotten, they make some noises in a microphone and you might perceive it in human language on the opposite aspect. One may discuss again as properly.
I don’t need you to think about a world the place this might be attainable. However think about a world the place people face this drawback of interplay. All the pieces that you just wish to talk should be decoded in a human-readable format earlier than it reaches your ears.
Yup. You guessed it proper. That’s precisely what Push Protocol goals to do for Web3 of us!
Fats App Thesis:
You see, the web is constructed on protocols like SMTP, HTTPS and many others. These protocols are a algorithm or requirements on which apps like Fb/Gmail are construct. For those who look intently, these protocols haven’t accrued a lot worth for the traders. It’s quite these apps that are extraordinarily beneficial.
They are saying that web3 or Blockchains can flip this utterly. Why? Two predominant causes:
A. Shared information
You can not transfer your belongings from Zerodha to Groww as a result of each these apps work in siloes with their walled information units. Identical goes between Fb and say Snapchat.
Nonetheless, since Blockchain allows possession, it’s straightforward to maneuver your belongings between WazirX and CoinDCX.
Due to this fact, constructing on the identical protocol (Blockchain) has its personal deserves and makes the protocol layer beneficial.
Typical protocols have been boring. Most of us didn’t even know that the online is working on them. Nonetheless, web3 protocols have a local token connected to them. This offers them a speculatory significance. If extra dApps are constructed on a protocol, increased the worth of a community. Increased the worth, it attracts much more dApps.
Due to this fact, the worth of an app can by no means exceed that of a protocol.
Now there are some downsides to this idea as properly.
In reality, a bang reverse of that is known as the fats app thesis the place individuals consider that the applying layer >>> the protocol layer.
Since Push Protocol now begins to go cross-chain, it’s undoubtedly a chance for them to generate extra income, respect $PUSH and extract essentially the most out of web3. Therefore validating my perception that Fats App Thesis could have the ultimate snigger.
To the New Beginnings?
This isn’t the tip. It’s the starting of one thing new, one thing larger, higher, bolder and delightful. I’m an enormous fan of Push Protocol. As a result of very often, you’ll discover tasks which are present for the sake of it. This one’s one thing that has an actual drawback at hand to resolve.
How would it not carry out sooner or later? Solely time will inform. Till then, what do you concentrate on this transition?
Let me know within the feedback part under. If this text provides worth to your life, please contemplate sharing it with your pals utilizing the hyperlinks under.
Till subsequent time..
For our beloved “non readers”, I additionally do fast carousels on these subjects over Instagram. Come be a part of the enjoyable. Hit me up right here.