Don’t try to go viral, post COVID what you’re going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it’s also going to increase our competitive digital marketing as well. Focus on what you’re naturally better at because that’s what you’ll enjoy and just double down on and be the best person at that one thing. RESOURCES & LINKS: ____________________________________________ FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification: How Digital Marketing Will Change in 2021: Ubersuggest: ____________________________________________ Today I wanted to talk to you guys about the future of digital marketing. Where’s my size. All right, as you guys can see and the future is not what you think, but don’t worry not everything has to be grim there is some good news as well. How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone’s doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don’t you guys. So there’s a lot of things that are changing. What happened to Google’s revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It’s probably going to go up. They’ll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement? So during a recession, if you still spend a dollar on Google and you make $2 do you think you’re going to slow down because it’s a recession? No, it doesn’t matter if it’s a recession, a bull market, a bear market.

If you can spend a dollar and make $2 as long as it’s profitable, including all your other costs you’re going to keep spending as much money as you can. And that’s what you’ll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions. Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google. Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don’t have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other. Average number of social shares per post, it’s been continually declining. What do you think is going to happen in the future? You think it’s going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that’s the reality of it. โ–บ If you need help growing your business check out my ad agency Neil Patel Digital โ–บSubscribe: to learn more secret SEO tips. โ–บFind me on Facebook: โ–บOn Instagram: #Marketing #NeilPatel #DigitalMarketing

32 Replies to “The Future of Digital Marketing Will Surprise You”

  1. What digital marketing will be used in Metawars. Or the growth of digital marketing will be reduced, please let me know

    1. I don’t think it will be reduced, but there’s still a lot to learn about digital marketing on that.

  2. How many “the Googles”, the Facebooks”, “the Microsofts of the world” are there? I thought there was one of each. Pls clarify

    1. There are many other search engines other than Google! There are many other social media platforms other than Facebook as well ๐Ÿ™‚

  3. My English is just not that good but I really want to understand u for that I watched ur videos again and again I really want to do digital marketing

    1. @Neil Patel thank u for ur reply Neil ji know one bother what people asking but u replied means alot I will do that ๐Ÿ˜Š

  4. I’m getting a little tired of people saying “old school”. I can’t think of many “new school” ideas that didn’t come from “old school.” These people are trying to give the impression that the companies that have been around for some time are obsolete. That’s just another way to play with words. Why not say that they have existed for decades or just say the company’s name? Why try to minimize those enterprises?

    1. My intent isn’t to minimize the companies. There are many companies that have been around for many years that are hugely successful- some of the most successful companies in the world ๐Ÿ™‚

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